Financial Fierceness: How Jess Wayne Turned Crisis Into Empowered Clarity

When the world stood still in 2020, Jess Wayne’s world spun into motion.

In this powerful two-part episode of the Choose On Purpose podcast, Jess opens up about the moment her family's financial stability teetered on the edge. With her husband facing emergency surgery, three young boys at home, and a pandemic reshaping life as we knew it, Jess found herself behind the wheel of a tractor, quite literally planting seeds of change.

Out of necessity, she became a self-taught personal finance expert, driven by the desire to take control of her money story. Jess didn’t just weather the storm—she planted through it. Through late nights filled with podcast binges, YouTube rabbit holes, and debt payoff plans, she began reshaping not just her finances but her future.

Now a sought-after financial coach for creatives and photographers, Jess brings realism and relatability to a topic many avoid: money. In this honest conversation, she talks about:

• How a financial crisis became her catalyst for personal and professional transformation

• The power of knowing your numbers and removing shame around debt

• Creating sustainable financial strategies for life and business

• Why women must become financially fierce to access freedom, choice, and growth

Jess reminds us that personal finance is deeply personal—and that building a life of alignment and abundance starts by asking bold questions, taking one small step at a time, and refusing to let fear dictate our future.

If you’re craving clarity in your finances, confidence in your next steps, or connection with someone who gets it, this episode is for you.

🎧 Listen now to Ep. 105: WOW Jess Wayne — From Financial Overwhelm to Fierce Ownership

👉 Visit: beckyplautz.com/podcast
🔗 Resources from Jess: jesswaynecoaching.com
📲 Tune in on Apple, Spotify, or your favorite platform.